Are you sending away surfers from your site with an exit link to Yahoo, Disney or some other free site?      If you are, then not only are you wasting valuable traffic but you might as well be throwing money away!!!  Seriously who would do that.      Well most webmasters are caught in this trap right from the first page of their website. If they lose a surfer with their Exit Now button why would they want to completely let them go... HEY!!! There is still money to be made off these people and WE CAN SHOW YOU HOW TO DO IT!!!